Who We Are

Passionate, industry marketing experts with grit and focused execution at our core.

Agency Overview

Blue Route Marketing is a digital marketing consultancy that was born out of the need and the desire to do things better. We’ve been there – we’ve hired and fired agencies. We’ve worked for agencies, large brands, and start-ups. We combine deep industry experience with a data-driven approach to build a winning demand generation program with a focus on execution.

Our Story

We’ve been in business since 2017. Our team is a collaboration of hard-working industry experts that come together to develop advanced digital programs that produce measurable results. We are passionate marketers with both Fortune 500 and startup experience. Our team knows how to grow and sustain brands in the digital ecosystem. We draw on decades of combined experience in digital marketing and brand development across nearly every vertical, including B2B, higher ed and financial services. We can confidently approach and work through any digital business challenge.

Jen Astle, Partner

Jen has over 25 years of experience in Financial Services and Agency marketing including leadership roles at Chase Bank, Barclays Bank and the CMO of College Ave Student Loans. In addition, Jen was the VP of Client Services at eBay Marketing Services where she led the strategy and growth of top retail brands such as Calvin Klein and GNC.

Steve Bacchia, Partner

Steve has nearly 20 years of experience in Digital Marketing and Analytics across large retailers and financial institutions. Steve has worked both on the agency side in various marketing and analytics roles as well as building programs from scratch when he served as Head of Acquisition for College Ave Student Loans. Steve specializes in portfolio and media mix channel strategy.